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\n

R\u00e9f\u00e9rences du site<\/h2>\n

R\u00e9f\u00e9rence scientifique<\/h3>\n

DOI\u00a0:<\/strong> https:\/\/doi.org\/10.1057\/s41270-026-00470-6<\/a><\/p>\n

Titre\u00a0:<\/strong> Big data in consumer behavior research: a systematic review of data sources, analytical methods, and research questions<\/p>\n

Revue : <\/strong> Journal of Marketing Analytics<\/p>\n

\u00c9diteur : <\/strong> Springer Science and Business Media LLC<\/p>\n

Auteurs : <\/strong> Qiankun Liu; Ruigang Wang; Muhabaiti Pareti; Alessandra Castellini; Davide Viaggi; Maurizio Canavari<\/p>\n","protected":false},"excerpt":{"rendered":"

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